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Web 2.0 is a buzzword commonly used to embrace diverse and novel processes on the World Wide Web. Even though predominately a marketing term, some of the key imputes colligated with Web 2.0 include the emergence of social networks, two-way communication, various ‘glue’ techniques and substantial multifariousness in content types. Although most of Web 2.0 runs on the same platform as 1.0, there are some key divergences. Our aim is to key out the elementary differences leading to the properties of interest in 2.0 to be characterized.

Web 2.0 enamours a combination of conceptions on the Web in recent years. The accurate definition is subtle and it is hard to categorize with the binary label “Web 1.0” or “Web 2.0”. But there is an uncluttered separation between a set of extremely popular Web 2.0 sites such as Facebook and YouTube, and the old Web. These separations are seeable when contrived onto a variety of axes, such as technological structural and sociological.

One of the major differences between Web 1.0 and Web 2.0 is that the content creators were very few in Web 1.0 with the sheer majority of users merely served as consumers of content, while any user can be a content generator in Web 2.0 and various technological assistances have been added to increase the potential for content generation.

Another difference between Web 2.0 and Web 1.0 can be based on time. The term “Web 2.0” was coined around 2004 and many of the first genuine Web 2.0 sites started progressing in late 2003 and early 2004. The websites which have modified a little in structure since the early 2000’s and before may be counted as Web 1.0 (such as IMDB).

A key feature in Web 2.0 is that these sites boost users to expend as much time as possible on their site. They offer strong inducements for increasing stickiness on the site. In Web 1.0 most websites have links to external sites and users can easily follow those links to other sites. The primary reason for this is that most of the Web 1.0 sites incline to cover a single topic and do not necessitate users to log in to access them. On the other hand, Web 2.0 sites encourage intra-site activities, usually requiring users to log in and build links to others on the site.

Web 1.0 sites were for one-way communication while Web 2.0 sites build two-way communication medium. Web 1.0 was autocratic and top-down. On the other hand, Web 2.0 is democratic and bottom-up. Rather than the New York Times 1.0 website stating you what the significant stories of the day were, Digg.com, Buzz and Yahoo.com depicts the stories users have voted the most crucial.

Web 1.0 sites were plainly to be read passively. Web 2.0 sites tempt participation, voting for the content up or down, grading it, remarking on it, and submitting new posts. By 2000, Amazon.com was allowing users to review books but nowadays users can take part in many different ways like create lists of products, write product guides and edit wiki articles (Amapedia). In 2000, Amazon was utilizing its sites to sell products it bought in. With Web 2.0, Amazon now lets you list and sell your own new and old books and products through their website.

Web 1.0 sites were static and seldom gets changed where Web 2.0 sites are dynamic and change hourly or even more frequently, pondering all of those user shares. Web 1.0 sites were closed up sites while Web 2.0 sites are collaborative sites.

Below table highlights the distinguishing features between Web 2.0 and Web 1.0 and compares how things have changed since the web culture has overturned.

Web 1.0

It was about reading

It was about companies

It was about client-server

It was about HTML

It was about home pages

It was about portals

It was about taxonomy

It was about wires

It was about owning

It was about IPO’s

It was about Netscape

It was about screen scraping

It was about web forms

It was about hardware costs

It was about dialup

It was top-down

It was edited and produced

It was about banner ads

Web 2.0

It is about writing

It is about communities

It is about peer to peer

It is about XML

It is about blogs

It is about RSS

It is about tags

It is about wireless

It is about sharing

It is about trade sales

It is about Google

It is about APIs

It is about web applications

It is about bandwidth costs

It is about broadband

It is bottom-up

It is raw

It is about AdSense

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