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Having a designated social media team is crucial for your brand building initiatives. It takes lots of careful planning and consistency to make a social media strategy a success. But the key is to first build a team that can deliver great results. The obvious solution would be to hire an SEO company that offers this and online reputation management services.
But how do you know which company and experts to hire? The following tips can be used to help you identify exactly what you need to build a great social media marketing team.
Analyze Your Budget, Resources and Workforce
Before you outsource your marketing to an online reputation management company, you should first assess your current situation. This includes going over your budget, staff and available resources. Your budget will determine the type of service (or agency) you can hire to reach your social media goals.
Next, you’ll need to determine whether you have staff who excel in this arena that you can add to the team. If so, you can bring them aboard to manage your campaigns and even govern over the agency that you end up hiring.
Last, what have you already done for your campaigns? Do you have content written, photos taken and automated software that can be used by your new team?
Ensure Your Brand Goals Are Aligned
You never want to have goals set for your marketing and brand that are not aligned. This will only create problems down the road. If you’re looking to boost revenue for your business, then all of your marketing efforts should be designed around this fact. There are various goals you can pursue for your social media marketing, such as generating new leads, building brand awareness, building a community, enhancing engagement and boosting traffic.
Make sure the experts or staff you add to your team have the experience to drive your campaign towards the goals you set.
Hire Experts Based On Skills
The size of your team will be determined by your goals, available resources and budget. Some brands fare well with just three people, while others need significantly more. One thing’s for certain – you need people with the right skills on your squad.
For instance, you need a social media manager, who can oversee the team and set strategies to be implemented. The manager may also be responsible for other tasks (on smaller teams), such as publishing content, responding to comments, analyzing data and managing all the profiles.
Next, you need someone who can create the content to be shared on social media. There are various forms of content that can be used, such as blog posts, videos, images and infographics. Because of this, it’s best to hire someone that is both a writer and designer. You can easily have this covered if you decide to hire an SEO company.
A community manager is essential, so that followers are consistently being interacted with. The community manager is responsible for engaging with users and starting relevant conversations. Events on different platforms are also hosted by the manager, which may include quizzes and contests.
You’ll also need someone who can handle the advertising. This can be done using PPC and social media ads. This individual needs to be willing to experiment with different ad copy, keywords and go over the results. This brings us to the analyst, which is required to oversee the data of your campaigns. The analyst will determine what part of the strategy is working and what isn’t.
If you decide to hire an SEO company, make sure they have a well-rounded team of experts that can handle the above tasks.
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